Daily Tips for Business: Business Branding

Build Your Non Profit Brand in Seven Days

Posted: 20 Feb 2012 04:03 PM PST

For many non profits, marketing gets no respect, let alone time dedicated to build a brand. So if you're entering the New Year fed up with the way your organization is portrayed or perceived by the public, or you've inherited an internal culture that implies your mission will sell itself, I've created this process just for you! First, you must pay attention to my disclaimer: this works best for my friends working hard in the small development shop.

Why Your Business Needs an Online Reputation Management Company

Posted: 20 Feb 2012 08:43 AM PST

Remember to have a proactive approach about online reputation management. Do not wait for something adverse to appear about your business before hiring an online reputation management company.

Why Private Brands Are Un-American and What Retailers Can Do About It!

Posted: 20 Feb 2012 08:12 AM PST

As the U.S. private brands industry collectively cranes its neck across the pond with an envious smile at the U.K. private brand share success (approximately 47 percent in dollar share), I question how we'll ever achieve this level of penetration with our current strategies. Instead, rather than wringing our hands about U.S. dollar share, we should respect our cultural challenges, acknowledge our U.S. heritage in retail, and evolve our approach accordingly.

Entice More Customers With Incredible Retail Packaging

Posted: 20 Feb 2012 05:46 AM PST

We can see that many retail stores these days are revamping their shopping bags and the total packaging of their products. Business owners know how significant retail packaging is in selling a product.

Getting Your British Brand Into Brazil

Posted: 17 Feb 2012 02:59 PM PST

Building a brand in a nation other than your own can be extremely difficult, unless you have the knowledge and the 'know-how' of how to exploit the market you're entering into. Breaking into the Brazilian market gives British brands the opportunity to connect with a population of 192 million people, but you need to understand Brazil in order to make marketing and advertising work for your British business. The Brazilian people take a strong sense of pride in their nation and are incredibly patriotic; therefore, applying a strong essence of local flavour to marketing and...

Source: http://dailytipsforbusiness.blogspot.com/2012/02/business-branding_20.html

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